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When you walk between the folding screens in the exhibition, marvel at the colourfully-illustrated curtains and take a selfie at a photo station, our design studio has planned and commissioned this work in detail. Together with the museum team, it develops concrete design proposals. Little by little, a concept on paper becomes a space to experience. This is a very creative process that is often the subject of heated debate.

Sex in a museum – what might sound like a bourgeois fantasy wil lfeature in the exhibition programme at the Museum of Communication Frankfurt starting in October 2024. This topic selection may initially seem puzzling in a museum run by the Museum Foundation Post and Telecommunications. However, in this article, we look at why „sex“ is a logical choice as an exhibition topic and how the initial idea became a concrete exhibition plan.